




Name of Organization / Company: SalesPreso, Melbourne, VIC Australia
Category: Award for Innovation in Product Design and Development - Award for Innovation in Business-to-Business Products & Services
Concept
SalesPreso is the only technology platform in the world that is transforming enterprise sales by automating its most time- consuming activity: creating customised presentations.
SalesPreso replaces traditional PowerPoint presentations, made by sales, with centrally- managed interactive presentations that integrate customer- relevant data from unlimited sources. We call them 'presos'.
Presos are automated to ensure they are bespoke to each customer; their profile, industry, geography, competitive position, their market activity and anything else that makes them as relevant as possible.
Presos are complex, data- driven, highly interactive presentations; incorporating elements such as calculators, dynamic workflows for guided selling, product demos and digital signatures.
Creating traditional presentations that are also customer relevant uses the greatest amount of sales preparation time; as much as 50- 80% of the working week.
SalesPreso automation delivers customer- relevant presentations in just minutes.
Value
What makes SalesPreso automation possible - and unique - is the platform has been built to integrate with any of our customers' existing business systems and data sources. This enables the platform to pull information relevant to each customer into presentation content—automatically.
External platform and application integrations provide further automation and a seamless user experience.
SalesPreso has over thirty platform integrations to date, including Salesforce, DocuSign, Tableau, Microstrategy and Conga. Custom integration services ensure clients with different platforms or data sources are supported.
Comprehensive user behaviour and content tracking delivers meaningful analytics and actionable insights; this key feature of SalesPreso is augmented by an AI engine. Tracking enables the platform to learn from and replicate the tactics of a team’s most successful salespeople, using these insights to automatically recommend content and automate guided selling.
Delivery
SalesPreso hosts one cloud- based source of content, controlled by the client and synced with company datasources, effectively replacing individually- controlled documents.
The approach ensures presentations are consistent, accurate, and compliant; and it removes version control issues altogether. SalesPreso is an enterprise- grade suite of apps deployed to laptop or tablet devices, used by:
• Salespeople to prepare and present to customers;
• Sales managers to monitor sales content and activity;
• Marketing to manage, update and create new content.
Impact
SalesPreso enables sales and marketing efficiency via productivity improvements and automation, on average:
• Increasing sales productivity by 135%
• Increasing marketing productivity by 217%
• Reducing training time by 58%
• Increasing CRM utilisation by 21%
SalesPreso is saving time while giving those businesses unparalleled insight over every slide they have, how often it's used, for how long and by whom (both salespeople and their customers).
SalesPreso enables winning customer experiences through customisation and interactivity, on average:
• Increasing customer satisfaction by 34%
• Increasing customer coverage by 29%
SalesPreso enables growth through optimisation, reducing sales cycles and increasing deal value through
automated cross- sell and up- sell, on average increasing revenue by 43%.
Sales organisations struggle to deliver highly relevant communications, tailored to each individual sales opportunity.
The technology and the commercial appetite for change are here today. Alternative solutions have been created, but none share the same innovative approach as SalesPreso, and none solve the problem.
Progressive organisations are increasing their focus on customer experience and placing it at the heart of their digital transformation.
SalesPreso buyers recognise that customer- centric content delivers the best customer experience, and this is the force powering SalesPreso's growth.
Customer testimonial:
Lee Martin- Seymour, Co- founder and CEO, Xref: “A year ago it would take us around 80 days to close a lead... A year later with SalesPreso, we’re closing twice as many deals in half the time. The impact of bringing our demo, our proposal and our agreement that used to be three very different long- winded components, into an immersive client experience in 45 minutes is an outcome that we never thought we’d achieve so quickly.”
Attachments & Links:
https://salespreso.com/
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