Reliance Jio Infocomm Ltd. - JioInteract
Name of Organization / Company: Reliance Jio Infocomm Ltd., Thane, Maharashtra, India
Category: Award for Innovation in Business-to-Business Products & Services
Entry Title: JioInteract - Humane AI for the next billion internet users
Essay:
JioInteract is world’s 1st AI based Video Call Platform. It’s a Man- to- Machine Video Call using Conversational- AI- Technology. It creates a unique interactive experience using a Humane Face with Power of AI. Before JioInteract, only voice based & chat (read & type) based BOTs existed apart from traditional digital options like web pages &
apps to create and reach out to customers. These options resulted in Digital Literacy becoming a huge entry barrier for brands to digitally reach out to users and for users to get anything meaningfully done over internet. From end consumer’s perspective, internet content was consumed in the form of webpages & apps, via surf – type – discover – read/watch method.
Value proposition for businesses
Although revolutionary, in its current form the Internet is elitist. The ‘Next Billion Indian Users’ are still unable to use the Internet in any meaningful way due to various barriers such as
a) Unfamiliarity with English language
b) Overall UI & Ux of browsers / apps being complex for this large segment
c) Lower capability & durability of end user devices
d) Lack of internet savviness
JioInteract has paved the way for the business to reach out to next billion internet users in real time using a man- to- machine video calling interactivity. It also paved the way for marketers to create interactive, conversational marketing content to connect with this audience. Using power of conversational AI tech, now anyone can simply speak to the internet, significantly increasing its simplicity and ease of access.
JioInteract democratizes the AI tech for businesses. Enterprises of any size, belonging to any industry can create a scalable, cost effective, immersive, natural and face- to- face video call based experience to engage their customers.
Multi- pronged solution for business
The Video call bot as a service (VCBaaS) of JioInteract is a Plug & Play AI, real- time targeting & analytics rich solution. It can be applied to multiple use cases across a business verticals. A few important ones being:
a) Marketing – interactive virtual showroom tour, live product demo with two way communication, engaging brand celebrity discussions
b) Customer service – live video call for customer service, product installation services, grievance register and redress
c) Customer / Employee training – interactive training sessions through video call
Additionally, measuring outcomes of marketing campaign, training session can be done in a much more effective and real time manner though this digital technology. Business can even capture and analyse data at an individual level and form much more accurate cohorts for better segmentation of their customers.
JioInteract campaigns and impact
JioInteract was launched in May’18, for promotion of movie ‘102 not- out’, starring Mr. Amitabh Bachchan. Using JioInteract platform Mr. Bachchan (as a Bot) was made available to speak with the fans over a video call, in a one- to- one manner. This in- turn generated tremendous buzz amongst the internet savvy youth population. This was something that was being done for the first time in the world, using Jio’s proprietary Artificial Intelligence Technology.
A record breaking 13 Mn+ Video Calls were logged in the first 14 days of the launch generating over 600K hours of customer engagement (equivalent of 68 years, working 24 hours a day for a human). The experience surpassed the highest ever numbers logged in by other popular “Live” Video formats by miles. An Average caller spent a staggering 137 seconds on every call, creating a much deeper, yet wider in terms of reach, engagement platform for the movie. All this was achieved at fraction of cost of traditional marketing mediums and provided real time data on target customers’ expectations.
The solution has generated considerable interest among auto, financial services, health and fitness companies who have signed up with Jio to develop solution on JioInteract platform.
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