Hoppr LTD -Innovation in Technology Management, Planning & Implementation
Name of Organization / Company: Hoppr Ltd
Category: Award for Innovation in Technology Management, Planning & Implementation > Telecommunications Industries
Entry Title: HopprTV Interactive Ad-vantage
HopprTV’s solution
The impact of Covid-19 on the world’s digital media landscape has massively accelerated the take up of Connected TV. This is creating unprecedented opportunities for brands and advertisers to connect with vast new audiences.
But connection is not enough. The challenge for networks and brands is to ensure their new digital TV audiences remain engaged.
Taking advantage of digital TV’s flexibility and real time insights, advertisers are turning to the more targeted style of messaging found online to serve adverts that suit individual audience segments. Adopting the techniques of online digital marketers is having great success across the industry.
Now a new wave of advertising is coming that combines the prestige of TV and the power of digital marketing to create rich media experiences as good as the content they help support.
HopprTV has been designed to bridge the gap between TV’s prestige and digital’s flexibility, creating ad space in a new place to unlock revenue, rich audience data and targeted exposure never possible before.
But HopprTV is now expanding the horizon for digital TV, unlocking the ability for advertisers to deploy targeted interactive adverts that engage audiences in a new way.
This creative and compelling rich advertising experience is the competitive edge networks and advertisers need in the highly competitive international media market.
About HopprTV
HopprTV is a world-first turnkey solution which creates the ad spot on TV while also producing all the targeting, data, tags, analytics and reporting as well as ad inventory sale to its agency and advertiser partners.
This means that with a single partnership, PayTV networks that have traditionally been left out of the digital advertising revenue opportunity are able to access a new revenue stream.
HopprTV’s technical innovations allow for a wide spectrum of advertising options to be pursued, from static, clickable display ads on the home screen with a call to action, to ads on synopsis screens and even pre-roll ads served remotely between the user clicking the show and the content commencing.
There is also the ability to support interactive adverts, ranging from clickable surveys to virtual reality style tours of showrooms.
HopprTV’s global expansion
Despite Covid-19’s far reaching impacts, HopprTV is accelerating its international expansion.
HopprTV has secured prominent partnerships with media groups like Technicolor, a global media giant with access to 700 million set top boxes worldwide. HopprTV has also linked up with 3SS, a software solutions provider, and Magnite, the largest independent sell-side platform, whose content is seen by more than a billion people globally.
HopprTV is now focussing on expanding into key markets like Europe, the Americas and Asia. And with HopprTV’s optimized ability to support interactive ads - as well as providing fast, flexible digital advertising solutions - the company is at the forefront of the sector’s growth.
HopprTV’s growing momentum
Rich media experiences that emphasise interactivity, animation, and even virtual reality are becoming possible for brands and networks to deploy on Connected TV.
This is a new frontier for advertising that emphasises giving the audience an experience rather than simply serving them a message. That’s HopprTV’s ultimate goal - to make adverts impossible to ignore because they are compelling.
HopprTV is focused on rolling the HopprTV solution out to the global PayTV and advertising market, seeking partnerships with more PayTV networks that want to monetize advertising opportunities while engaging with brands and businesses. HopprTV is also working to create multi-screen solutions that seamlessly display targeted advertising across media channels.
HopprTV is reimagining what’s possible with TV advertising by using digital solutions to unlock new inventory for PayTV providers and advertisers and new styles of interactive ads. With the technology successfully demonstrated through its partnerships, the company is now expanding globally.
Links:
https://hoppr.com.au/
https://hoppr.com.au/operators/
https://hoppr.com.au/advertisers/
https://hoppr.com.au/media-center/#resources