Hoppr LTD - Innovation in Technology Management, Planning & Implementation

Company: Hoppr LTD, Subiaco, WA Australia
Category: Award for Innovation in Technology Management, Planning & Implementation > Telecommunications Industries

Nomination Title: HopprTV’s solution

Essay:

"HopprTV’s solution.

In the modern media landscape, nothing compares to TV advertising’s reach and prestige. But in the digital age, revenues from the expensive and complex adverts mostly seen on the small screen are contracting, as advertisers turn to the more targeted, flexible and above all cheaper messaging found online. This trend has been accelerated by the recent Covid-19 pandemic lockdown, which saw TV advertising revenues plunge worldwide, despite more people than ever watching streaming and free to air content.

To adapt and thrive in this new media environment, TV advertisers need to adopt the tactics and techniques of online digital marketers.

HopprTV was designed to bridge the gap between TV’s prestige and digital’s flexibility, creating ad space in a new place to unlock revenue, rich audience data and targeted exposure never possible before.

About HopprTV.

HopprTV is a world-first turnkey solution which creates the ad spot on TV while also producing all the targeting, data, tags, analytics and reporting as well as ad inventory sale to its agency and advertiser partners. This means that with a single partnership, PayTV networks that have traditionally been left out of the digital advertising revenue opportunity are able to access a new revenue stream.

HopprTV’s technical innovations allow for a wide spectrum of advertising options to be pursued, from static, clickable display ads on the home screen with a call to action, to ads on synopsis screens and even pre-roll ads served remotely between the user clicking the show and the content commencing.

HopprTV allows businesses of any size to deliver messages to highly engaged TV audiences targeted down to the street level, unlocking new revenue while generating detailed information about audience habits. With HopprTV integrated to their systems, TV platforms can instantly offer digital advertising solutions that can compete with online rivals, creating a new ecosystem of advertising on the small screen that’s open to more businesses and better able to connect with audiences.

HopprTV’s growing momentum.

After developing its world-first turnkey technology solution, HopprTV sought out industry partners and in 2019 swiftly secured a prominent partnership with Technicolor, a global media giant with access to 700 million set top boxes worldwide. In a number of different TV regions, Technicolor is using HopprTV to display targeted advertising to audiences, creating opportunities for advertisers using new inventory on its screens while unlocking a steady stream of new revenue. Following this success, HopprTV signed another strategic partnership with 3SS, a software solutions provider that engineers front end and back end solutions for TV and video. HopprTV has also developed a partnership with The Rubicon Project, a globally focussed digital advertising infrastructure company whose content is seen by more than a billion people.

HopprTV’s pathway to success.

Targeted connected TV advertising has emerged as a significant revenue generating opportunity for Network Service Providers (NSPs). Analysts at Juniper Research have projected that AI-based targeted advertising will grow from $294 billion in 2019 to reach $520 billion by 2023.

In the immediate and medium term, HopprTV is focused on rolling the HopprTV solution out to the global PayTV and advertising market, seeking partnerships with more PayTV networks that want to monetize advertising opportunities while engaging with brands and businesses. With partnerships in place with media groups such as Technicolor and 3SS, this strategy is developing a foundation for growth.

In the future, HopprTV is creating multi-screen solutions that seamlessly display targeted advertising across media channels. This will enhance the company’s technology offering and provide an even wider set of brand engagement solutions for service providers and advertisers.

HopprTV is reimagining what’s possible with TV advertising by using digital solutions to unlock new inventory for PayTV providers and advertisers. With the technology successfully demonstrated through its partnerships, the company is now expanding globally."

Links:
https://www.hopprtv.com/?_ga=2.92079834.1764286176.1591925142-1883333265.1586246596
https://www.hopprtv.com/our-tech/
https://www.hopprtv.com/advertisers/
https://www.hopprtv.com/paytv-operators/
https://www.hopprtv.com/news/ https://www.digitaltveurope.com/2019/12/12/adtech-firm-hoppr-signs-deal-with-technicolor-to-reach-10-million-homes/
https://www.technicolor.com/news/cpe-based-targeted-advertising-opens-door-larger-role-network-service-providers-seeking-new