RTB House Pte. Ltd. - Innovation in Technology Development

Company: RTB House Pte. Ltd., Singapore
Category: Award for the Innovation in Technology Development > All Other Industries

Nomination Title: RTB House Revolutionizes AdTech and MarTech with State-of-the-Art Retargeting Technology for Brands

Essay:

The RTB House story was inspired by Steve Jobs’s line of thought that "Innovation has nothing to do with how many R&D dollars you have."

In 2012, we began creating a performance marketing display solution with Artificial Intelligence (AI) with just a handful of people. But now, we’re bringing the leading edge of AI - Deep Learning - into play for 1,600 clients, around the world, including Adidas, Uniqlo, Lazada, Shopee, GoJek, Sendo, Rakuten, Flipkart, Trivago, Bukalapak, Sephora, Zigbang, Suumo, DHgate, Reebok, and Nike, among others.

Without funds from outside of the company, RTB House has been able to scale-up globally to become an award-winning company, with offices in New York, London, Tokyo, Singapore, Seoul, Taipei, Sydney, New Delhi, São Paulo, Moscow, Istanbul, Dubai, and Warsaw. The brands we serve are able to deliver ultra-personalized ads based on behavior tied to their search tactics, browsing and basket behavior and other observations within seconds across all devices, and at just the right time to improve conversions and boost sales.

RTB House Deep Learning technology not only disrupts the existing display industry, it completely changes how ad agencies, marketers and brands can optimize their spending by making better forecasts with smarter machines—faster, better and more accurate than anything else out there.

RTB House is the first and only company among ad retargeters to implement Deep Learning algorithms within 100% of its technology. Although neural networks and Deep Learning architectures were unheard of not long ago, they have become the new standard in making sense of data and leveraging opportunities hidden within. As a leading subfield in Artificial Intelligence (AI) research, Deep Learning is essential in the AdTech and MarTech space, enabling brands to directly target their perfect and ideal audience. At this stage, RTB House has reached significant results with its Deep Learning and retargeting tools and services. It’s because of this that the company is always on a mission to grow, be more innovative and implement new ideas.

After successfully deploying Deep Learning technology, RTB House challenged itself with the development of two innovative divisions independent from the R&D team. The AI Marketing Lab focused on creating an environment for inventing and developing new MarTech solutions; and the Creatives Lab, a unit that develops solutions to offer clients a wider range of better-performing dynamic banners for both display and video that are tailored to clients’ branding needs.

RTB House engages clients in every single phase of a product’s promotional development timeline. Whether it's planning out the best ads to use at the beginning or reinventing pre-existing ads to be more effective, RTB House doesn’t let clients figure out the world of AdTech on their own. Instead, clients get dedicated, local support, and all clients’ campaigns are managed, monitored and optimized by online professionals to ensure consistent performance delivery and the accomplishment of all goals.

To further help clients with their branding needs, Creatives Lab launched Snippets (enables advertisers to use our insights to make creatives more effective), and Social Banners (improves user experience and recommendation mechanism by giving online shoppers more control of personalized offers).

RTB House’s commitment to excellence and innovation in the AdTech and MarTech space has led to exponential company growth, with over 600 new staff members joining RTB House since 2012 and a massive global expansion to be a MarTech and AdTech leader in more than 70 markets, and the fastest-growing in the Asia-Pacific region.

Overall, RTB House is a perfect example of an award-winning company, thanks to the core of its business: innovative technology, which has been able to achieve success in the region. With this in mind, RTB House is a top candidate for the Innovation in Technology Development Award.

LINKS:
https://youtu.be/hyWOmg9644M
https://youtu.be/ALEJi95MNbI
https://youtu.be/H1LqMLwPzcw
https://www.thedrum.com/news/2018/06/04/what-rtb-house-plans-do-with-its-new-ai-marketing-lab
https://www.mediabuzz.com.sg/technologies-and-product-january-2019/rtb-house-unveils-first-ai-marketing-lab-innovations
https://www.mediabuzz.com.sg/technologies-and-products-september-2018/rtb-house-s-multi-layer-brand-safety-mechanism-has-natural-language-processing-at-its-core
https://www.medcom.id/teknologi/news-teknologi/zNAV1neb-deep-learning-jadi-alat-penting-di-ekonomi-digital